Interaction - Honours
In my final project I wanted to explore ways in which corporate marketing can be playful, engaging and remain strategic and professional. I also wanted to create a work that showcases my abilities in storytelling, animation, digital art and strategic graphic design. This project includes branding and an animated advertisement for a fictional innovative insurance company called Kovered aimed at clients between 18-40.
As an illustrator, designer and animator I’m passionate about making new ideas a reality and creating evocative and memorable visuals that resonate with an audience. I use my designs to engage people in a brands story, its emotion, it’s function and its tone of voice. I believe that marketing should be honest and tell stories in ways that are authentic, strategic, unique and beautiful.